Pier 57

Creative Brief

Pier 57 is an innovator across numerous areas, like smart parking solutions, hydrogen fuel cells, and industrial engineering. They challenged the General Public team to create a brand identity system to was as compelling in RFPs and print collateral as it was on the side of massive parking structures. Leveraging a versatile logomark and logotype that works well at virtually all sizes, we rose to the occasion. Alongside the naval flag-inspired icon set, a hero element of this system is the bold blue that’s guaranteed to catch the eye.



Let’s Get To Work.